Go&Fun is exhibiting at SIAL Paris as part of its drive to expand its international presence and explore new opportunities with distributors, retailers and business partners around the world.
The brand was originally created by Erba Vita, a company established in San Marino in 1982. Its journey in Malta began in 2013, when S.Trek Logistics started importing and distributing Go&Fun locally.
Following years of investment in the brand, S.Trek Logistics acquired Go&Fun in 2019. The acquisition, led by Maltese entrepreneur Sergio Sciberras, transformed Go&Fun into a Maltese-owned brand and led to the establishment of Go&Fun International Ltd.
Today, Go&Fun International is based in Qormi and is focused on developing the brand both in Malta and overseas.
Go&Fun describes itself as a natural alternative to conventional energy drinks, using a combination of plant-based ingredients to provide a consistent boost of energy.
Its original formula contains natural extracts including guarana, ginseng, maté and green tea, alongside vitamins B and C. The brand’s focus on natural ingredients forms a central part of its identity as it seeks to appeal to consumers looking for an alternative in the energy drinks market.
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